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    Use Of Cookies

    Brand Developers use cookies on our “Website”. In the majority of cases, a cookie does not provide us with any personal data. The information in this cookie policy should be read alongside our Privacy Policy.

    A cookie is a text file stored on your computer or mobile device when you visit a website. Cookies are used to recognise or remember your device when you visit a website and to make websites work or work more efficiently as well as to provide services and functionality to customers. When cookies are enabled the Website can remember your preferences (e.g. username) and use tailored content to improve your experience. If cookies are disabled then you may not be able to access some of the features and functionality on the Website.

    There are similar technologies such as pixel tags (transparent images found in e-mails sent to you) and web storage (used to store information in your device’s browser). In this policy, we refer to all of these technologies as “cookies”.


    Different types of cookies

    We use two types of cookies on our website – session cookies and persistent cookies.

    • Session cookies are stored temporarily for the time you use the website and are deleted when you close your browser.
    • Persistent cookies are stored on your device for a certain period or until you manually remove them. These allow us to collect and analyse (on an anonymous basis) traffic and use of the Website, monitor the system and improve operating performance, for example, store your preferences to enhance your subsequent visits.

    The website uses both first-party and third-party cookies on the website:

    • First-party cookies are set by the website you are visiting. These cookies are primarily used to ensure the technical functionality and security of the website.
    • Third-party cookies are set by someone other than the website you are visiting, such as by our partners and service providers. We use external platforms to monitor and evaluate the use of the website, e.g. by way of Google Analytics. For a full list of partners and service providers with links to their cookie policies please see the table below.


    Your consent to the use of cookies is required

    Your consent is required for the use of cookies, but not for the use of cookies that are strictly necessary in order to provide the website. You can manage which cookies that can be placed on your device by adjusting your settings. You can change your settings at any time. See the section “How to manage the use of cookies” below. If you consent to mailings, you accept the use of cookies in the mailings.


    When we use cookies

    We do not automatically capture or store personal information from browsers to the Website, other than to log your IP address (which in certain circumstances will be your personal data) and session information such as the duration of the visit to our site and the nature of the browser used.  This information is used only for administration of the Website and in the compilation of statistics which we use for analysis in order to improve the Website and understand in general terms who uses our Website.


    Cookies may be required to allow you to access and participate in certain areas of the Website. Once you have closed your browser, this type of cookie is deactivated.  Like all cookies, you are able to remove or block particular cookies at any time (see below).


    Why we use cookies

    We use cookies on our websites for the following purposes:


    To ensure necessary technical functionality and security


    We use cookies to ensure the technical functionality (such as navigation between pages) and security of the website. These cookies are necessary for the website to work as it should and to protect the website. They therefore cannot be turned off. You do not need to accept these cookies.


    To enable the functionality of the website

    We use cookies to enable the improved functionality of the website, such as to remember your settings on the website and to optimise the playing of video on the website.


    To monitor and evaluate the use of the website (statistics)

    We use cookies to monitor and evaluate the use of the websites, such as to collect visit and click statistics, as well as open and read statistics for our mailings. We do this to among other things develop and improve the website.

    We use an external platform, Google Analytics, for this purpose. For more information, see the section "External partners" below.


    To communicate and provide offers via various channels

    We use cookies to provide you with tailored communications. These cookies help us and our partners to show you relevant information in various digital channels, such as on social networking platforms, based on, for example, your visit and click history (interest-based advertising).


    We use various external partners for this purpose. For more information, please see the section "External partners" below.



    We use Google Analytics to gather statistics about our visitors and use of our web content. Google Analytics uses cookies to collect information about which pages you visit, how long you are on the site, how you got there (for example from a search engine, a link, an advertisement etc.) and what you select. Advertising features we may use include remarketing with Google Analytics, Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting and other integrated services. No personally identifying information is intentionally collected and we attempt to prevent any personally identifiable information from being collected. To opt out of Google Analytics, you can download a browser add-on from Google. Alternatively, you can set your browser to refuse or delete cookies from Google Analytics. Check your browser's help information to find out how.


    How to manage the use of cookies

    You can manage the use of cookies on the websites as follows:


    • Website settings

    You can change your cookie settings at any time directly here on the website. You can do this by adjusting your cookie settings.


    • Your browser

    You can also manage your cookie settings in your browser. You can normally set your browser to block all cookies, to accept only certain cookies, or to delete cookies when you close your browser.

    Remember that if you choose to block cookies in your browser, our website may no longer work properly or you may no longer be able to use certain features. If you require more information, you can visit


    • Ad settings on social networking platforms

    Third party websites will also have links to settings you can change to manage your cookie preferences in relation to these third parties. For further information please see the table regarding our external partners, below. You may also go to the Digital Advertising Alliance (“DAA”) Consumer Choice Page for information about opting out of interest-based advertising and their choices regarding having information used by DAA companies. You may also go to the Network Advertising Initiative (“NAI”) Consumer Opt-Out Page for information about opting out of interest-based advertising and their choices regarding having information used by NAI members. Additional information is available on the DAA’s website at or the NAI’s website at



    If you have any questions about our use of cookies, please get in touch with us at

    Below you will find more information about the external partners we use and which ones place cookies on your device when you visit the website.




    Further Information


    Statistics and communication


    See Google’s information on the cookies that are used in Google Analytics




    See Facebook’s information on cookies


    Information collection


    Hojar Cookie Information

    Bing Ads



    Microsoft Privacy Statement


    Advertising technology


    Outbrain Cookies


    eCommerce Service provider


    Yotpo Privacy Policy


    eCommerce Platform


    Shopify UK Cookies Policy